Art Direction

Arrow Funding



Arrow Funding, an arm of the Bluhdorn Group of companies, is a funding and business finance brand. Operating in the digital landscape, a bright and RGB colour scheme was chosen to represent Arrow to a younger professional consumer.

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A vibrant brand for a vibrant demographic. Not only does the logo and colour look amazing, but the potential for great pieces of digital communication are endless!

Striking brand look and feel
Digital versatility
Clean and functional design

The Brand

Operating in mainly digital environments, Arrow Funding brand applications are almost limitless. The screen bright RGB palette captures and holds attention.

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Art Direction

To compliment the logo, a brand 'look and feel' was crafted using modern extended slab fonts and bold shapes. Some applications can be seen here.