Art Direction

Hallmark Consulting



Hallmark Consulting brand needed to be positioned as a premium, professional service. ‘Hallmark’ means ‘an official mark or stamp, a standard of purity’ – so the client had requested a stamp or brand icon design. To achieve the desired look and feel, the design was crafted to be clean and minimal.

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The final brand build was a considered and minimal identity with the flexibility to be applied to any manner of corporate designs. Some of these applications can be seen below.

Premium brand crafted and considered
Flexible and varied corporate applications
Sub-brands created

Brand Identity

Below are samples of the created brand icon and logo as well as the chosen brand colour palette.

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Art Direction

Hallmark consulting requires many on going publications produced for both internal and external use. Below are some examples of the brand applied to these documents.