Maleka-Dina is a homemade chilli sauce that combines the history of two families, and celebrates an absolute love for chilli! The project encompassed not only branding but product packing design and digital promotional assets.
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The Maleka-Dina brand was crafted as something eye-catching and accessible to consumers within a retail environment. The eye vibrant brand has been carefully considered to grab and hold attention.
A range of POS and social marketing assets were produced for Maleka-Dina. Some of this range can be seen here.
To make sure of the brand story written and supplied by the client, a promotional tagline was created, 'More than Just a Sauce'. This messaging was then used to further the art direction with more applications.
